Evolving the Brand
with Service Design
A series of brief case studies all highlighting the significance of using Service Design thinking for Brand Strategy & Design.
Insights Platform
Brand Identity, SaaS Beta
SuperDeep Studio
Services are exchanges.
A service brand strategy considers the movement of information.
Insights Platform is an innovation in information sharing and usability. Conceived and designed by SuperDeep studio, the business-to-business branded Insights Platform service stores, organizes and visualizes qualitative research so that it’s readily usable by creative teams. They can find stories, quotes and research participant data all in one place.
This platform brings people closer to the organizations that are trying to serve them and gives creative teams the agency to learn and develop their own solutions to business challenges. The brand design represents our commitment to deep diving and truth seeking, while also showcasing that this is a really effective and usable way to engage with complex information.
Windermere Realty Trust
Sub-branded Playbook and Member Portal
Windermere Realty Trust
Services grow and change.
SuperDeep joined Windermere Realty Trust (WRT) to design and build an industry-leading branded system of support for their employees. In a very competitive talent market, WRT needs to entice real estate agents into the organization and keep them engaged through a stand-out culture, communications and career development tools.
A service brand strategy considers the future.
Through the sub-branded culture building and career development playbook, WRT showcases how they can uniquely serve agents and help build local community. Through color, type and hierarchy, the sub-brand adds a human-centric layer focused on connectivity to the existing WRT core values and story. The sub-brand extends their system to support information rich, easy-to-navigate UX.
The work began focused a key Windermere franchise and is now extending to Windermere Corporate as they evolve their entire digital presence.
National Center for Youth Law: Reproductive Health Equity
Sub-branded Playbook
Reproductive Health Equity Project
Services reach people where they are.
A service brand strategy considers the contexts of the end-user.
The Reproductive Health Equity Project (RHEP), a group of the National Center for Youth Law, brought in SuperDeep to strategize and design a critical training program for doctors, nurses and clinicians so that they would be able to provide safe, inclusive, quality healthcare to foster youth.
This playbook has been enthusiastically received by healthcare professionals, eager to adopt the practices and insights in the playbook.
Additionally, RHEP uses their refreshed branded system for conferences, and other professional and program development work to continue growing their impact.
RHEP’s existing branded system is approachable, warm and youth-centered in feel. But RHEP’s professional audiences need highly usable and credible information.
SuperDeep’s branded system solution marries the two bringing the seriousness of the topic and of the environments that practitioners are working in with the warmth, and the human-centricity of the RHEP work overall.
Union Wine
Brand Story
Union Wine: Kings Ridge
Services leave you with stories.
A service brand strategy makes your story sharable.
SuperDeep worked with Union wine to support them to develop the meaning behind one of their core wine brands: Kings Ridge. The wine had a mark, but it didn't have a story and so it didn’t have a place to sit on the shelf with other wines. Retailers weren’t interested.
Through a series of work sessions, we listened closely, not only to the origin of this product was and where it sat in their portfolio, but also to what Union Wine was trying to build and who they were trying to serve with this product.
We delivered a story, “Transformational Journey” that would open up creative opportunities for the making, bottling and labeling of the wine so that it would continue to build on it’s story and generate excitement over time.
No matter the scope of the change, starting with service-led strategy ensures your brand aligns with peoples’ experiences, so you can exceed their expectations.
We've seen service-led strategy deliver time and again because people care about brands that show up to do something. Meaningful brands bring their history, their promises and their actions together to build impactful futures.
